Objective
The goal of this project was to design a series of three cohesive posters promoting a curated event series. Each poster was intended to visually represent and persuade audiences to engage with the unique contributions of three featured individuals. The design challenge emphasized developing a unified visual system capable of expressing both individual identities and a shared conceptual foundation. The guiding prompt, Radiant Tomorrow, served as a conceptual entry point, encouraging deep exploration into each figure's personal work and broader impact.
Research
A thorough research phase was essential to building a thoughtful visual language. I closely studied the work, background, and philosophies of the three individuals featured in the series: Anaïs Duplan, Eve L. Ewing, and Aimé Césaire. This deep dive helped uncover thematic overlaps in their work, particularly around identity, resistance, and transformation, which informed both conceptual direction and visual tone.
Sketches
Early sketching focused on exploring broad themes and finding a visual language that could speak to all three individuals while preserving their unique voices. Working in sets of three, I explored concepts sparked by the Radiant Tomorrow prompt, pushing into more abstract and interpretive territory to avoid literal representation and create space for conceptual depth.
Type Manipulation
To explore the relationship between form and language, I physically manipulated paper and typography, folding, layering, and photographing type experiments. These tactile processes opened new pathways for visualizing fragmentation, intersection, and transformation, echoing the fluid nature of identity found in the research.
Digital Ideations
These physical experiments were then brought into the digital space. I began with one subject and layered in photography, manipulated typography, and graphic elements to create a series of expressive visual compositions. These studies informed the structure for the other two posters, building a visual rhythm across the set.
Iterations
Based on critique and reflection, multiple rounds of refinements were made to enhance clarity and cohesion across the series. Particular attention was paid to color, composition, and typographic hierarchy to ensure each poster maintained its individuality while contributing to a strong collective presence.
Final Posters
“Reflective Identities” is the concept I landed on. It explores identity not as a fixed trait, but rather as a living, shifting, and self-owned process. Identity is a landscape shaped by voice, refusal, and memory. Anais, Eve, and Aime all use their words to reclaim their identity as real, rooted, and resistant. Identity acts as a force shaped by self for Anais, forged in community for Eve, and claimed through power for Aime. Their identities move through the world with intent and clarity.
