I then brought my sketches into Illustrator, keeping the hand-drawn theme. I also experimented with quilted motifs, spoons, and chairs to bring back the theme of “everyone has a seat at our table”.

Color exploration came next and brought new ideas. I still kept the quilted and hand-drawn feel, but experimented with combining different typefaces to portray how, after generations, recipes are modified, and it eventually becomes a collection from different family members. 

After rounds of review and small tweaks to each letter, I created this logo system.

I wanted my menu to feel like an old recipe card, typewriter-esce fonts and simple illustrations. My final menu kept the theme created in my logo and expanded the comforting feeling of home I wanted to achieve.